AI Insights · Timothy · July 2022
Top 5 Social Networking Apps in Australia Q2 2022
Discover the performance trends of the top 5 social networking apps in Australia during Q2 2022, including weekly downloads, revenue, and active users.
During the second quarter of 2022, the performance of the top five social networking applications in Australia showed varied trends in weekly downloads, revenue, and active users. Data from Sensor Tower provides a comprehensive view of these trends across a unified platform.
BeReal: Photos & Friends Daily saw a remarkable increase in weekly downloads, starting from approximately 26K at the end of March and peaking at around 82K by the end of June. Its weekly active users also surged from about 31K to nearly 345K during the same period, indicating growing user engagement.
WhatsApp Messenger maintained a steady performance in terms of weekly downloads, fluctuating between 38K and 70K throughout the quarter. The app's weekly active users remained consistently high, hovering around 6.1M to 6.2M, demonstrating sustained user loyalty.
Facebook experienced a gradual decline in both weekly downloads and revenue. Downloads decreased from 56K at the end of March to about 37K by the end of June. Revenue followed a similar downward trend, falling from approximately $59K to around $41K. Despite these declines, Facebook's weekly active users remained robust, ranging between 19.0M and 19.9M.
Messenger also showed a slight decline in weekly downloads, starting at around 64K and ending the quarter at approximately 41K. Revenue was relatively low but stable, averaging between $500 and $1.5K per week. Weekly active users fluctuated between 18.1M and 20.0M, indicating a stable user base.
Discord - Talk, Play, Hang Out saw consistent weekly downloads, averaging around 20K. Revenue remained stable, ranging from $37K to $56K throughout the quarter. Weekly active users showed minor fluctuations, staying between 2.1M and 2.3M, reflecting a steady engagement.
These insights into the performance of the top social networking apps in Australia for Q2 2022 come from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.